Director, Performance Management United Kingdom, London

Company: Tbwa Chiat/Day Inc
Location: San Mateo
Posted on: November 18, 2024

Job Description:

PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Director, Performance Management (Growth Marketing)Location: San Mateo, CA or LondonThe PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).This role is a pivotal leadership role in the team accountable for the strategic implementation of performance-focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships.Responsibilities:Leading cross-portfolio & performance management functions with 3 strategic pillars of focus;Performance Optimization:

• Strategy: Accountable for producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing functions to ensure its successful execution.
• Media Planning: Working with media teams to ensure there is a clearly defined media plan for any store & services paid media activity including media allocation (mix/channel/markets).
• Budgeting/Forecasting: Translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions). Work closely with Finance to update forecasts on a regular basis & provide recommendations for budget re-allocation.
• Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company's growth targets and drive future strategies.
• Measurement: Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to supervise and improve channel performance & evolve marketing attribution and incrementality.
• Experimentation: Responsible for building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.Performance Governance:
  • Market Optimization: Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth.
  • Cross-portfolio Planning: Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).Leadership:
    • Leadership: Building, leading & developing a small team of growth marketing specialists across multiple geographic locations.
    • Stakeholder Management: Be the main point of contact & marketing lead for key vertical commercial & marketing stakeholder teams from manager to SVP level.Qualifications:
      • 15+ years in performance marketing roles preferably across the entertainment vertical.
      • A history of successfully operating in sophisticated global organizations and being able to influence growth.
      • A background of performance management and marketing governance.
      • Have worked in roles leading large media budgets.
      • A strong leader who has led geographically dispersed teams.
      • Comfortable leading senior (VP/C-level) executive stakeholders.Equal Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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Keywords: Tbwa Chiat/Day Inc, Pittsburg , Director, Performance Management United Kingdom, London, Executive , San Mateo, California